Dear Publix,
I’m
afraid we have to break up. I hate the
thought of leaving you, of having to learn the layout of a different grocery
store, and I will miss the friendly and helpful employees I have come to know
over the years. Unfortunately, you have
crossed a line I can no longer ignore.
I
have loved you for a long time. No one
was happier than I when you opened your new store on Montclair Rd. in
Birmingham. It was so convenient for the
neighborhood. I loved everything about
you, your produce, your bakery, the logical way everything is organized and
most of all, your employees. They have always been great. I honestly don’t know if you always have the
best price on every item and that’s ok because when I am finished shopping at
Publix, I don’t walk out of the store hating humanity for the chance to pay a
few cents less. Slightly lower prices
elsewhere were not enough to lure me away from you, Publix, but now I’m afraid
I must leave.
Why?
Why you ask? It isn’t any one thing, but many small things that have culminated
in final frustration. Let’s start with
the organic section in the produce aisle. It has grown, duplicating what is
already non organically available, at the expense of other fruit and vegetable
varieties. I know, that for the most
part, it’s a higher profit per unit rip-off perpetrated on the consumer, and it
seems like too trendy a fad for such a stalwart brand of the people such as
you.
What would Mr. George
think?
Are you trying to compete with Whole
Foods? Access to the nearest one is
miles away via the nightmarish parking lot known as Alabama Highway
280. Inside of a Whole Foods, I choke on
the air of smug emitted by all of the smarmy, self-righteous suburbanites who
think they are not only doing their share to save the planet, but somehow miraculously
becoming superior beings because they overspend on groceries. Obviously, the propaganda marketing
has worked.
Forget about them.
Let’s
talk about the coffee section shall we? The pre-measured/pre mixed coffee pods
available for purchase are squeezing the bags of ground or whole bean coffee from
the shelf space. It’s beginning to feel
like our supplies are now being dispensed to us in carefully measured
increments, with no room allowed for the vagaries of taste. What if I like my coffee a little stronger,
or weaker? They are convenient I
suppose, for people who don’t appreciate real coffee or only make coffee for
one person, ever.
What happens when the
pod people have a few guests to the house? How efficient are those single cup
makers then? By the time pod people fill up the water tank and separately brew
each single cup consecutively for 3-4 or more people, it saves little time or
energy. When the last person finally
gets their coffee, the first person has finished theirs and is ready for their
second cup. Everyone is missing out on
the experience of waiting for an aromatically satisfying, percolated pot of
coffee. The making and drinking of coffee, the ritual surrounding it is a
comforting, shared social interaction and the pods are killing it. And you, you Publix, are a co-conspirator in
that crime by filling your coffee aisle with pods at the expense of real coffee.
Stop digitizing my
coffee. Stay analog! Surely even the
hipsters can appreciate that?
Another
example? You are doing the same thing in
the freezer section. 95% or even more,
of what is available in the frozen food aisle is either fully prepared, individual meals
for the microwave, breads, pre-seasoned veggies, or individual portion sized,
steam in a bag veggies, neatly available for people who don’t know how to cook
for themselves. Look, it’s not that I
think that having some of these types of products available is bad or wrong,
but they are competing for shelf space and squeezing out other items such as
regular, large bags of frozen veggies. What’s a family to do? This is a much
more economical way to buy healthy vegetables (especially compared to “organic”). What ever happened to “family size”?
I have watched my healthy
veggie frozen food section shrink away over the years. I’ve watched it give way
and yield space to frozen burritos, frozen pizzas (which to this ex-New Yorker
are sacrilege to begin with) frozen, gluten free, artisan baker multigrain
bread...And I said nothing.
I said nothing
because there still was one small corner
remaining, among the multiple, huge freezer compartments where I could still buy
large bags of freshly frozen, non seasoned veggies. Various types of peas, beans, broccoli, spinach, corn,
even okra, you name it. “Today’s
Harvest” was the brand name.
When your cashiers would routinely ask me if I found everything I needed today, I always nodded yes, but inside, I
was worried for the future.
And then it happened…
Dearest Publix, the frozen
food aisle is where the final transgression occurred and where I feel I must
take my stand.
A few weeks ago I needed
to restock some vegetables and went directly to my aforementioned little corner.
They.
Were. Gone.
My corner. My brand.
My veggies. Vanished.
Replaced by some sort of frozen,
organic quinoa and kale casserole.
My little happy corner in
the frozen food section has been sacrificed.
Dare I say, hipsterized?
At checkout that day, when
the cashier asked their friendly and familiar question, I choked up.
I nearly wept. “No, I
finally managed to say. I’m afraid I’ll
never find what I need ever again”.
I will always regret not
speaking up sooner.
Please don’t do this to me
Publix. I want to stay. I am begging you. I loathe Winn Dixie, I really do. Don’t make me shop there.
Please.